Build Back Fossil Free
Brand, website, and materials for a coalition of over 200 leading climate and environmental groups in the U.S.
From Greenpeace and the Sierra Club to Patagonia and Ben & Jerry's, the #BuildBackFossil Free coalition is a massive and diverse group of companies, nonprofits and NGOs — all committed to pushing the Biden administration to do more to protect our climate, our communities, and our environment.
Using elements from the Biden campaign's visual style, we created a brand that evokes the trustworthiness, unity and authority of the office of the President, and leverages it to push our leaders to do better.
Global Climate Strike
Brand, website, materials and typeface design for a worldwide climate mobilization in 2019.
The 2019 Global Climate Strike came after months of school strikes led by youth like Greta Thunberg and Alexandria Villaseñor. During the week of September 20-27, over 7.6 million people took part in 6135 actions in 185 countries around the world.
In my role at 350.org, I created a visual style for the strikes that was simple, easy, and free for volunteers to work with (including designing a free typeface, Greve). I also designed and built the globalclimatestrike.net website, as well as posters, stickers, Instagram camera frames and free-to-use Canva templates.
Brand, website and materials for a project supporting local groups fighting fossil fuel projects.
The Equation Campaign is a 10-year campaign that's aiming to cut carbon emissions in half by helping frontline groups — the people whose air, water and land are directly threatened by coal, oil and gas extraction — to fight back against the fossil fuel industry.
I helped them build a brand from scratch, quickly establishing The Equation Campaign as trustworthy source of information, training and resources on resisting fossil fuel projects.
350.org Global Brand
Brand system, tools, templates, and visual resources for a global climate organization.
350 is an NGO built to support the global movement to stop the climate crisis. I was lucky enough to be the lead designer for 350 from the organization's beginning in 2009 until 2020, so I was able to work with the brand in a hands-on way for over a decade.
From the start, we knew that 350's identity needed to focus on two things: One, that climate change is about more than polar bears and icebergs, it's about real people whose lives are being impacted right now. Two, that a grassroots movement needs to have tools that are free, open, and easy to use. No fancy Photoshop tricks, no expensive fonts, no complicated setups.
From 2009 to 2020, I made custom typefaces, designed climate-focused icon sets, managed a Flickr account with over 50,000 Creative Commons-licensed photos of climate actions from around the world, developed a tool that people could use to generate their own custom posters and flyers, and more. All with the focus of helping ordinary people create powerful climate visuals.
People's Climate March
Brand, website and materials for the largest-ever (at the time) climate march.
The 2014 People's Climate March was organized by an unprecedented coalition of hundreds of groups, ranging from labor unions and schools to faith groups and racial justice organizations.
Thousands of climate marches took place around the world, including a march in New York City where over 400,000 people, including Ban Ki-moon, Jane Goodall, and Al Gore gathered in the streets. It was so successful, many of the organizers joined together to form the People's Climate Movement, a non-profit that has since led dozens of national climate-focused events.
I worked with the central organizing committee to make sure the visuals we put out were powerful, clear and consistent. While we made a style guide (and only incorporated free and open-source components), we encouraged people to bring their own style and creativity. The color orange was a central theme that helped tie everything together.
350 Online Actions
Product design, UX, front-end development for 350.org's online petitions and donations system.
Built on top of the ActionKit platform, I designed, developed, tested and iterated on 350's online action system. Petitions, donation pages, surveys, distributed event campaigns and more — it all ran through our online action system.
In addition to developing a totally custom front-end experience for the system, I also added several custom features that ended up being merged back into the core platform.
Baseline Wordpress Framework
Design and development for a flexible Wordpress framework used by more than 370 websites.
There are thousands of Wordpress frameworks out there, but none that met the needs I had while working at 350 — our websites needed to be multilingual (including non-Latin alphabet languages like Arabic and Japanese), they needed to integrate with online actions systems like ActionKit, Action Netork, ControlShift and more, and we needed to be able to quickly and easily launch new sites with custom colors, fonts and design.
After a few years of doing custom builds for every new site, I saw the potential for a framework that would extend Wordpress' multisite network functionality and allow us to create new websites with customizable design in a single click.
On top of the core framework, I built a custom page builder plugin that allows authors to create pages with complex, multi-section layouts — perfect for homepages.
Designing typefaces for activists, free for all non-commercial use.
See the fonts page for more.